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Research: Media Psychology - Challenges of Competence-Based Curricula and Employment (2019)

Authors: Dr. Mariam Gersamia (Tbilisi State University), Dr. Maia Toradze (Tbilisi State University)



The purpose of this research is to identify the most common criteria (knowledge and skill-based competencies) which employers consider in the process of employing media psychologists. The research holds significance for adjusting interdisciplinary educational programs and advancing media psychologists’ competency matrix. The research is a valuable resource for educators in modernizing educational programs by taking into consideration employment requirements and fine-tuning accreditation standards. Employers from 35 media organizations, non-governmental and governmental organizations answered questionnaires (with close and open-ended questions). This research answers the following questions: 1. According to what criteria could media psychologists be employed in Georgia? 2. What specific knowledge and skills are more attractive for employers? According to the results, there is a low awareness towards media psychologists, 71% of employers do not have in staff media psychologists and up to 45% wish to employ them; and 75% of employers would offer a trail period to them.


MCERC research was awarded as the best conference paper in 2019 and has been published in conference proceedings at 19th Lisbon Portugal International Conference on Social Sciences, Humanities and Education (PSSHE-19) Lisbon (Portugal) April 8-10, 2019


see more:

https://www.researchgate.net/publication/344890311_Media_Psychology_Challenges_of_Competence-Based_Curricula_and_Employment